Privacy Policy

Effective Date: 1 January 2025 | Last Updated: 14 June 2025

1. Introduction

From B 2 C (Pty) Ltd (Registration Number: 2025/224679/07) ("the Company," "we," "us," or "our") is committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with applicable data protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA) of the Republic of South Africa.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use our website and associated platforms (collectively, "the Platform"). By using the Platform, you consent to the collection and use of your information as described in this policy.

2. Information We Collect

We may collect the following categories of personal information:

2.1 Information You Provide Directly

Full name (first name and last name)
Email address
Contact number (where provided)
Messages and correspondence submitted through contact forms
Any other information you voluntarily provide to us

2.2 Information Collected Automatically

IP address and approximate geolocation
Browser type and version
Device type and operating system
Pages visited, time spent, and navigation patterns
Referral source and search terms used
Cookies and similar tracking technologies (see Section 7)

3. Purpose of Processing

In accordance with POPIA, we process your personal information for the following lawful purposes:

To respond to your enquiries and provide requested information
To add you to our mailing list (with your consent) and send updates about our products and services
To improve our Platform, products, and services
To comply with legal obligations under South African law
To protect our legitimate business interests
To administer and maintain the security of the Platform
To conduct internal analytics and research

4. Legal Basis for Processing

We process personal information on the following legal grounds as defined by POPIA:

Consent: Where you have provided explicit consent, such as subscribing to our mailing list.
Contractual Necessity: Where processing is necessary to fulfil a contract or pre-contractual steps.
Legitimate Interest: Where processing serves our legitimate business interests, provided such interests do not override your fundamental rights.
Legal Obligation: Where we are required to process information to comply with applicable laws.

5. Sharing of Personal Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with the following categories of recipients only as necessary:

Service Providers: Third-party service providers who assist us in operating the Platform (e.g., hosting providers, email service providers). These providers are contractually bound to protect your information.
Legal Requirements: Where required by law, regulation, court order, or governmental authority.
Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations.
Affiliated Companies: Within the From B 2 C group of companies, where applicable, for internal administrative purposes.

6. Cross-Border Transfers

As a company operating across the African continent, your personal information may be transferred to and processed in countries outside of South Africa. In such cases, we ensure that adequate safeguards are in place in accordance with Section 72 of POPIA to protect your personal information, including ensuring that the recipient country has adequate data protection laws or that appropriate contractual clauses are in place.

7. Cookies and Tracking Technologies

The Platform may use cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device that help us understand how you interact with the Platform.

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of the Platform.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When personal information is no longer required, it will be securely deleted or anonymised in accordance with POPIA requirements.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include, but are not limited to:

Encryption of data in transit (SSL/TLS)
Secure hosting infrastructure
Access controls and authentication protocols
Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights Under POPIA

As a data subject, you have the following rights under POPIA:

Right of Access: You may request access to the personal information we hold about you.
Right to Correction: You may request that inaccurate or incomplete personal information be corrected or updated.
Right to Deletion: You may request the deletion of your personal information, subject to legal retention requirements.
Right to Object: You may object to the processing of your personal information for direct marketing purposes.
Right to Data Portability: You may request a copy of your personal information in a structured, commonly used format.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
Right to Lodge a Complaint: You may lodge a complaint with the Information Regulator of South Africa if you believe your rights have been infringed.

11. Information Regulator

If you are unsatisfied with our response to your request or complaint, you may contact the Information Regulator (South Africa):

Website: https://inforegulator.org.za
Email: enquiries@inforegulator.org.za

12. Children's Privacy

The Platform is not directed at children under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information promptly.

13. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or our data processing practices, please contact:

From B 2 C (Pty) Ltd
Registration Number: 2025/224679/07

Information Officer
Email: admin@fromb2c.africa
Physical Address: 11 The Straight Avenue, Pineslopes, Johannesburg, 2194, South Africa